Sell more by showcasing the possibilities of budget eating with bread

Consumers on a food budget usually look for items that can be used in lots of ways, can make a meal stretch further, and help you to feel full. Believe it or not, frozen bread dough prepared in your in-store bakery checks all of these boxes. And you can help customers see its value.

Add signage with facts from credible sources

Create interest around your bakery case with helpful tidbits that make buying bread a no brainer. Share what you learn with displays or even in conversation with customers.

Just on its own, a loaf or roll of bread can provide nutrition and satisfaction for any meal or snack. For example, MyPlate.gov shares that whole grains are a source of dietary fiber¹ and are a starring ingredient in bakery breads. And according to Mayo Clinic, high-fiber foods like whole-grain bread take more time to digest, which means you feel full for longer².

Prepare items that can be used as easy ingredients

In addition to traditional loaves and rolls, bakery breads can be transformed and sold in the bakery as rustic croutons, crostini, and breadcrumbs. Packaging and custom seasoning blends can help shoppers consider using bakery items for a variety of cuisines and occasions. For example:

• Stuffing for the holidays
• Croutons for peak produce seasons
• Breadcrumbs for meatballs and fried foods

Suggest recipes that feature bread

Shoppers tend to use bread for weekday dinners and lunches throughout the week. With a little encouragement and creative display, you can help people think about all their options.

Beyond toast for breakfast, lunchtime sandwiches, or dinner accompaniment, bread loaves and rolls can play a starring role all kinds of dishes — even when bread starts to go stale.

For example, extra bakery bread can be used for:

• Sweet or savory items like French toast or bread puddings
• The base for individual pizzas and slow-cooker casseroles
• Additions in soups and salads like gazpacho or panzanella

Let’s get started

Partnering with General Mills Retail Foodservice is another way you can improve your bakery’s success. Fill out a short form and a sales rep will contact you to start the conversation.

¹https://www.myplate.gov/eat-healthy/grains
²https://www.mayoclinic.org/healthy-lifestyle/weight-loss/in-depth/weight-loss/art-20044318

Additional Reading

The Sensory Experience of
Bakery Breads